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Client SnapshotsTIOTI - Tape It Off The Internet TIOTI was founded in 2005 and is an online service that makes it easy to find, share and discover TV shows. TIOTI aggregates content within a social experience, indexing the available shows from a multitude of online destinations and presenting all these viewing options in one place. We worked with TIOTI to develop the launch strategy and positioning, introducing the TIOTI story to The Guardian with an immediate story resulting. Pick-up from the Guardian helped us expand the exposure with follow-up interviews and coverage with the likes of TechCrunch UK and Ireland, Broadcast, New Media Age, and the BBC 10 o’clock news. The story also generated substantial international interest and coverage in US, Swedish, Siberian, Dutch and German media. Following its launch, TIOTI achieved an incredible amount of national and international press coverage, comparing the service in this dynamic sector of the market with more established players such as BT Vision, Joost, BBC’s iPlayer and Channel 4's 4OD. The BBC 10 o'clock news dubbed the founder and inventor Paul Cleghorn as a 'revolutionary' and as a 'one to watch' internet pioneer. The leading industry blog, TechCrunch, did an extensive interview with TIOTI and hailed it as TV 2.0 - the easy way to do TV. As a result, TIOTI is now in successful discussions with some big name investors and is close to finalising its first round of funding. It is shortly to go live to the general public. Watch this space!
Entertainment Media Research Founded in 1997 in anticipation of the digital entertainment revolution, Entertainment Media Research today offers unrivalled expertise in music and entertainment research. Its large and continuously refreshed database of music and entertainment consumers are representative of all popular music genres while its suite of ground-breaking research methodologies have become the industry standard across Europe. We have worked with Entertainment Media Research since 2007 on developing PR strategies supporting new product launches, company initiatives and announcements, as well as programmes to help it further build media profiles and relationships with journalists. In terms of launches, the company’s Digital Music Survey has become one of the most eagerly-anticipated and respected annual reports on the state of the UK’s digital music industry. Now in its fourth year, the survey has year-on-year secured larger amounts of national, online and trade media coverage including articles in The Guardian, The Financial Times, The Times, The Daily Telegraph, Music Week, Variety, BBC and Yahoo! News among others. Provoking much debate about the future of downloading music to mobiles and PCs,internet piracy, the growing impact of communities such as MySpace and Bebo, the reports are continually referenced by the media, long past their release date. In September 2006, EMR launched PopScores, a real-time quantitative measurement of the awareness and popularity of 200 artists across genres and all demographics. Conducted across a solid statistical foundation of 4,500 music consumers aged 13-59, it provides the ability to month-by-month track consumers emotional connection with artists. PopScores is now regularly used by a wide variety of music companies to help them manage their marketing to sell more records, and by media agencies to help them plan music and brand partnerships, one of the fastest growing areas of their business. The uniqueness of PopScores prompted a cover feature in The Times, which said it was "likely to become one of the most valuable tools that record companies have yet had to understand the relationship between musicians and consumers". Ongoing PR has resulted in regular coverage in The Sun and The Guardian as well as numerous trade, blog and other digital publications. The profile-raising PR initiatives devised for Entertainment Media Research mean the company is now regularly contacted directly by journalists for comment on industry developments and announcements. www.entertainmentmediaresearch.com
Ymogen Using the mobile in community-building and marketing communications, Ymogen is leading the way with some ground-breaking projects, which we have communicated successfully both to trade and national press:
We have placed news announcements, feature and guest editorial articles for Ymogen in publications including Guardian Unlimited, Marketing Week, New Media Age and Precision Marketing, as well as in influential blogs such as tbites, theukmobilereport and Vecosys.
The Virtual Economic Forum The Virtual Economic Forum, an independent think-tank comprised of figures from academia, business and journalism, is hosting the first European Virtual Worlds Forum in London later this year. The event is being sponsored by some of the biggest names in virtual world development, including Rivers Run Red and Makena Technologies, creator of the popular virtual world There.com. Touted by some as the next generation of the internet, the virtual universe has already caught the attention of a wide variety of major corporations including IBM, Sky, Adidas and Vodafone – all having established a presence in one virtual world or another. Working closely with the Virtual Economic Forum, we launched the European Virtual Worlds Forum to the media, both traditional and new media. Resulting coverage included a full-page feature in The Guardian, as well as articles in New Media Age and Corporate Financier among others. The next phase of the launch programme involves pod casting. This will again be supported by PR, as will other initiatives planned during the run-up to the event itself.
Glass In the past year we have focused on demonstrating Glass’s versatility in creating interactive projects, working with clients as diverse as major corporations, charities and experimental film makers. Some story highlights include:
Coverage prompted by these projects has spanned news, feature and guest editorial sections across national, trade and digital media. More specifically, articles have appeared in The Sunday Times, The Financial Times, Guardian Unlimited, New Media Age, B2B Marketing, CorpComms, Human Resources Magazine, .NET and Revolution among others. *New Media Age digital league tables 2005
Centre for Creative Business In the past year we have worked with the CCB to make its role known to a wider audience, sharing and communicating the following successes with them:
PR has brought the work of the CCB to a wider audience via articles placed in the national, trade and online media including The Times, The Financial Times, Guardian Unlimited, as well as trades such as Broadcast, Campaign, Corporate Financier, Design Week, PR Week and New Media Age. www.centreforcreativebusiness.org  |
